Social networking and ROI

Every once in a while, most of us get involved in a client meeting wherein we are asked to justify the expense of social networking in terms of return on investment (ROI). Whether you are charging a company big bucks to completely handle their social programs, or charging them a little to teach them how to do it, they deserve an answer to that question and it is not always easy to justify the expense, especially in the short term … Continue reading

Facebook, yada yada

I was feeling left out because everyone had written a column on the Facebook IPO but me. 🙁 As many of you know, I am not a huge fan of the Facebook concept. It seems to me that they are invasively intruding upon our lives for profit, relying on peer pressure and hype to get that job done. Along the way, they are selling the information they collect from us for free to marketers so that our lives can become … Continue reading

Plurktalk Late Night – July 22


Plurktalk is a weekly live videocast that I do with several of my friends from Plurk. There’s more about it at this link. The first hour or two of the show is fun, joking around and personal stuff, mainly. Recently, we have been staying late into the night, often until one or two in the morning, talking about serious things, like what makes guys act like guys and gals act like gals? Are we what we are, in the main, … Continue reading